Victors & Spoils
I started my career at Victors & Spoils. Victors & Spoils (V&S) was the first agency built on crowdsourced creative. We operated with a creative crowd of several thousand individuals around the world.
My first role at V&S was as the manager of our creative community. From there, I transitioned into account management, working on projects with The New York Times Magazine, Partnership for a Healthier America, SmartWool, and many more.
BROCCOLI VS. KALERole: Account Manager
If advertising can get us to consume the KFC double down - a virtual hand-held heart attack - could it get us to eat our vegetables? We set out to answer that question when The New York Times and Bolthouse Farms asked us to create a fictional campaign to rebrand broccoli.
What started as a fictional campaign got a heavy dose of reality when it was picked up by two different organizations. First, Yale students crowdfunded an effort to run the full campaign in the city of New Haven, one of the largest food deserts in the US. And then by Stag Broccoli to run as the brand's lead campaign.
TEAM FNVRole: Account Manager
From soda to pizza to potato chips, brands have successfully used advertising and celebrity endorsements to shove junk food down our kids’ throats. But no one has ever used those same marketing tactics for good. So we did.
With the help of Partnership for a Healthier America and the First Lady of the United States, we didn’t just build an ad campaign to fight childhood obesity.
We built a brand. From scratch.
