INTERACT BRANDS
From 2017 - 2021 I had the pleasure of working at Interact, a renowned, strategic branding and design studio based in CO and TX.
I served in a leadership role within the Account Department, running initiatives across all stages of brand development, from start-ups to multi-national enterprises. In addition to account stewardship, I contributed heavily to brand strategy, brand naming, and creative review.
Two of the design and branding projects I led won design effectiveness awards in 2020 and 2022, respectively.
Later in my tenure at Interact, I led our new business efforts as Director of Partnerships.
Good Pop2022 Design Effectiveness Winner
Role: Account Supervisor
“GoodPop’s new design launched, proving to be a stone-cold success. In the year following, sales increased by 40% compared to the prior year” - Designalytics
BOULDER CANYON2020 Design Effectiveness Winner
Role: Account Supervisor
“During the 26 weeks prior to the packaging change, dollar sales for Boulder Canyon chips had declined by 38% compared to the same period in 2018. During the 26 weeks following the new design's launch, year-over-year sales reflected an impressive growth rate of 17%, completely reversing the decline and skyrocketing sales.”
DR. SQUATCHRole: Account Supervisor
Still need to write this section.
When we partnered with Dr. Squatch to prepare them for their omni-channel expansion, the brand had built up a cult-like following and astronomical rise in sales in a short period of time.
As they turned their eye to retail, we needed to get them retail ready which meant updating the branding elements and packaging design. Our opportunity was to give the same amount of love to the brand design as consumers had for the soaps.
